The marketing of Rainbow Pride at the Pride Parade in NYC.
The rainbow flag, sometimes called 'the freedom flag', was popularized as a symbol of lesbian, gay, bisexual and transgender (LGBT) pride and diversity.
The different colors symbolize diversity in the gay community, and the flag is used predominantly at gay pride events.
It has been merchandised in various forms including banners, clothing and jewelry. African American, Hispanic American and Caucasian lesbians part of the faces in the crowd watching the Gay Pride Parade in Greenwich Village at the end of the parade