Show Navigation

72 5th Ave - GOR-1002030-cR21

In 1917, the business moved to 72 5th Avenue, at the northwest corner of 13th Street.

This 7-story building was erected in 1893 as a warehouse. The masonry façade ornamentation and rhythm is very characteristic of loft warehouse buildings in this area at the time.

Philip Morris relocated to 5th Avenue and 19th Street in 1938, where they continued to grow. In 1954 the company launched a major campaign with Marlboro Cigarettes, marketing them specifically to men. In 1970 Philip
Morris acquired Miller Brewing Company and in 1985 acquired Kraft. In 2003 the name Philip Morris disappeared when Altria Group, Inc. took over the company. Five years later the entire company was relocated to Richmond, Virginia.

Today 72 5th Avenue is home to the New School’s Milano School .for Urban Policy.

Add to Cart Add to Lightbox Download
Filename
72 5th Ave - GOR-1002030-cR21 .jpg
Copyright
© Joel Gordon 2021 - All rights reserved
Image Size
3200x4800 / 11.1MB
https://www.photoshelter.com/support/license
https://www.joelgordon.com/contact
Contained in galleries
Architecture 01) Exterior - Interior
In 1917, the business moved to 72 5th Avenue, at the northwest corner of 13th Street.<br /> <br /> This 7-story building was erected in 1893 as a warehouse. The masonry façade ornamentation and rhythm is very characteristic of loft warehouse buildings in this area at the time. <br /> <br /> Philip Morris relocated to 5th Avenue and 19th Street in 1938, where they continued to grow. In 1954 the company launched a major campaign with Marlboro Cigarettes, marketing them specifically to men. In 1970 Philip <br /> Morris acquired Miller Brewing Company and in 1985 acquired Kraft. In 2003 the name Philip Morris disappeared when Altria Group, Inc. took over the company. Five years later the entire company was relocated to Richmond, Virginia.<br /> <br /> Today 72 5th Avenue is home to the New School’s Milano School .for Urban Policy.
Info