New York is Not Dead on painted plywood over store window.
THE MEANING BEHIND ESSENTIALLY EAST +
The word “Essentially” represents the timeframe when we started designing our sweatshirts. We started designing them during the height of Covid, when essential businesses that we knew and loved were struggling. The word “East” represents both the East coast as a whole and where we both live on the East side of Manhattan.
THE MEANING BEHIND NEW YORK IS NOT DEAD +
Both of us have lived in New York City since college and have made the city our home. It has been so hard to see the impact that Covid has had on the businesses we love. We have heard so many news sources saying “New York City is dead” — but we know that both the people and city itself has been and will always be a resilient city. Even in the past few months, we have seen the city coming back to life and can’t wait to see it bounce back completely!
+ OUR MISSION +
This month we are giving 10% of proceeds to The Trevor Project. “The Trevor Project is an American nonprofit organization founded in 1998 focused on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning youth. Through a toll-free telephone number, it operates The Trevor Lifeline, a confidential service that offers trained counselors.”
Help New York get back on its feet +
Essentially East’s mission is to partner with organizations that help give back to our community.
Public Art or Street Art can be a powerful platform for reaching people in public spaces.