Animal Rights Marcher's with Animal Liberation tattoo on his arm.
The purpose of the march is to unite the vegan community globally and to inspire vegans to speak up for animals in their everyday lives and get active in their local communities.
Body art or tattoos has entered the mainstream it is no longer considered a weird kind of subculture.
"According to a 2006 Pew survey, 40% of Americans between the ages of 26 and 40 have been tattooed".