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72 5th Ave Decorative Facade-Side of Building - GOR- 1201598-97cE20

Repetition of decorative patterns and design on nineteen century building, exterior architectural details of columns and pillars on its side in shadows.

In 1917, the business moved to 72 5th Avenue, at the northwest corner of 13th Street.

This 7-story building was erected in 1893 as a warehouse. The masonry
façade ornamentation and rhythm is very characteristic of loft warehouse
buildings in this area at the time.

Philip Morris relocated to 5th Avenue and 19th Street in 1938, where they
continued to grow. In 1954 the company launched a major campaign with Marlboro Cigarettes, marketing them specifically to men. In 1970 Philip Morris acquired Miller Brewing Company and in 1985 acquired Kraft. In 2003 the name Philip Morris disappeared when Altria Group, Inc. took over the company. Five years later the entire company was relocated to Richmond, Virginia.

Today 72 5th Avenue is home to the New School’s Milano School for Urban Policy.

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© Joel Gordon 2020 - All rights reserved
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Contained in galleries
Architecture 08) Sculpture - Mosaic Art - Painting - Stained Glass, Architecture 01) - Exterior - Interior, COMPOSITE - COLLAGE and MONTAGE - Diptych and Triptych, Architecture 02) Design Elements
Repetition of decorative patterns and design on nineteen century building, exterior architectural details of columns and pillars on its side in shadows.<br /> <br /> In 1917, the business moved to 72 5th Avenue, at the northwest corner of 13th Street.<br /> <br /> This 7-story building was erected in 1893 as a warehouse. The masonry <br /> façade ornamentation and rhythm is very characteristic of loft warehouse <br /> buildings in this area at the time. <br /> <br /> Philip Morris relocated to 5th Avenue and 19th Street in 1938, where they <br /> continued to grow. In 1954 the company launched a major campaign with Marlboro Cigarettes, marketing them specifically to men. In 1970 Philip Morris acquired Miller Brewing Company and in 1985 acquired Kraft. In 2003 the name Philip Morris disappeared when Altria Group, Inc. took over the company. Five years later the entire company was relocated to Richmond, Virginia.<br /> <br /> Today 72 5th Avenue is home to the New School’s Milano School for Urban Policy.
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